Sweden Demo Day

Sweden Demo Day is the largest un-conference in all of Sweden – a participatory driven event for startups, investors and corporates in the digital realms. During a fully packed day, more than 3500 people come together at Stockholmsmässan to experience the Brown Paper Expo, make valuable connections in the Deal Room and listen to the 99 Pitches. Sweden Demo Day is completely free and specially designed to nurture valuable connections, having no speakers, no distractions – just business!


Deal Room

Sweden Demo Day is all about networking and business. With more than 1250 meetings facilitated during three hours in 2019, Deal Room is at the epicentre of all the prosperous connections made throughout the day.

Exclusive to Startups, Investors and Corporates, Deal Room presents the perfect environment for big investments and long partnerships.

Due to the circumstances of COVID-19, we offer digital matchmaking through online video chats on April 2nd.

Brown Paper Expo

The Brown Paper Expo with its 600 exhibitors is to many the heart of Sweden Demo Day. Here Startups from all different industries come to showcase their businesses.

The twist? They only have access to pens, tape, scissors and one piece of brown paper – making it the perfect equalizer where all great ideas get the chance to shine.

99 Pitches

99 problems but a pitch ain’t one! At least not for the selected startups that get the chance to present their business in front of Sweden Demo Days high-profile jury consisting of international investors, corporates and essential ecosystem players. But that's not all, the best pitch will be rewarded with a grand prize to boost their startup-journey.

Relive Sweden Demo Day 2019

In 2019, we had a wonderful time sharing Sweden Demo Day together with over 3000 entrepreneurs, investors and other stakeholders.

We can't wait until the next time we'll experience this wonderful day again.